In addition to the rise of start-up companies specializing in providing online business solutions, commonly known as e commerce, another opportunity for Augmented Reality (AR) application presents itself as an easy target. Armed with advanced visual enhancement, Augmented Reality in e commerce may turn out to be one of the most prolific combination to conquer the internet, especially for online transaction portals.
Persuading consumers into a state of urgency and eliminating the need to think twice are among the key requirements for online retails. To create such situation, visualization becomes priority to make the product looks as promising and tempting as possible since the products are being displayed remotely. When it comes to visual enhancement, AR is capable of tearing down the barrier between the products and consumers. More over, the excellence of Augmented Reality in e commerce has brought interactive experiences which makes online shopping more preferable.
Augmented Reality provides shoppers with an interactive virtual shopping experience. Major companies such as Converse, IKEA, and Lego have pioneered Augmented Reality in e commerce by delivering interactive shopping experience trough AR. Using AR, Converse and IKEA facilitates potential buyers with virtual catalog which can be interactively customized and adjusted to see how they look before the purchase. Imagine the hassle of having purchased a couch which you can?t get into the house because it doesn?t fit the door. Or imagine you wear a pair of shoes whose color does not match all your clothing? By eliminating one of the most prevalent risks on online shopping, virtual catalog might very well approach clients more effectively.
Moreover, many product providers depend on the visualization upon the products. Making online shoppers spend time checking out the items might be the objective to let them explore and be ?trapped? by the engaging visualization. In order to put the products to the top of the chart, persuasively strong visualization is significantly required, otherwise shoppers would not even consider to check over and go for other products. To meet this demand, AR allows online shoppers to fulfill their knowledge about the products by providing them with enhanced visualization which includes high-quality 3d modeling, sharp details, and interactive customization. This kind of application of Augmented Reality in e commerce benefits online shoppers even before they go to the store since they are already assured and engaged to the products at home. This could apply on various kinds of companies whose significant visual offering such as clothing line, architecture, furniture, and even automobile.