Showing no signs of relenting its tech expansion to large industries, Augmented Reality along with its twin sibling Virtual Reality, continues to to expand its territory and garner allies. As we have discussed the Virtual Reality mingling with one of industry giants, automotive, the exciting application of Augmented Reality automotive in the business looks promising as well.
Similar to its twin, Augmented Reality automotive highlights enhanced visualization experience which renders the industry as if it?s in the promised land. There are aspects which can be boosted by the technology through its application. As a matter of fact, some companies have taken an important step by utilizing AR tech and introducing new and enhanced visual experience to the world.
Augmented Reality automotive offers benefits to both consumers and automakers alike. Its applications in automobile industry encompass production, marketing, service, and maintenance. This application has been embraced by several big fishes in automotive industry such as Volkswagen and Bosch.
One of largest auto component suppliers, Bosch is developing Augmented Reality based repair services. As stated on their official website, ?the visualization of complex services and repair scenarios reduces downtime, assembly time and improves quality? (boschautoparts.com). Fulfilling the requirements of visual services is highly demanding, not to mention the complications which may arise in relation to other technical aspects. In consequence, augmented reality being utilized by such a reputable company in the industry is truly a milestone.
In the meantime, one of the world?s most recognized automakers, Volkswagen has launched AR based automobile services named Mobile Augmented Reality Technical Assistance (MARTA). MARTA is an Augmented Reality based app integrated with VW?s product, Volkswagen XL 1, set to be a virtual assistant to provide user information regarding instruction or tools for repair process. As a common AR practice, the app uses a mobile device?s camera to scan the object for anomalies and irregularities. Once the problems are detected, the app proceeds to visualize step by step on how to fix the damages.
Continuing our work on delivering Augmented Reality technology solutions, in correlation with Augmented Reality automotive, Octagon Studio is ready to introduce the latest Augmented Reality creation, Octagon Cars 4D+. Cars 4D+ is an Augmented Reality app depicting various kinds of cars. The app allows users to scan the individual cards to reveal many types of vehicles ranging the alphabet. From the letter A represented by the Ambulance to the letter Z for the Zoo Transporter, users may learn about their history as well as virtually taking control of the cars and embarking on a specific mission designed for each car.